Anatina Toys

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ANATINA TOYS

Anatina Toys is a project by SOBOCE that strives for improving the life standards of hundreds of bolivian artisans by generating permanent employment for this sector. This company produces and commercializes wood and fabric handmade Bolivian toys. It works with tens of craft factories that independently but with supervision, work under strict quality standards and controls.

Basically, Anatina Toys performs 3 basic activities.

* Designs and develops their products CREATIVELY AND RESPONSIBLY, observing international standards.

* Provides FREELY AND TIMELY to the craft factories all the raw material and input to produce the toys.

* Trains INTENSIVELY AND ACCURATELY the artisans on techniques to manufacture the toys as well as on complementary topics that helps them to improve their business.

When Anatina Toys produces a new toy, it makes sure that it has a high degree of “PLAYABILITY”. That means that our toys must achieve the following:

* Stimulate the curiosity of the child,

* Motivate their creativity, and, finally,

* Incite to play in different ways, many times and for a long time.